Shopping Cart
Free shipping on orders $35+

Choosing a Coffee That's Right for You

by Josh Lindstrom on

How do you choose a coffee to buy? Do you base your choice on the roast level: light, medium or dark? The origin (where it comes from) of the coffee? Or, do you leave your cup of coffee to fate by picking the “prettiest” bag?

Unfortunately, more often than not, people don’t know how to select a coffee that they will really like. But we're here to help you figure out how (or at least give you a little bit of insight that might help you make a more informed decision).

So let’s start at the very beginning. What is the difference between light roast, medium roast or dark roast? Raw coffee beans start out as a greenish brown bean and as they are roasted they turn a dark brown. The longer the beans are roasted, the darker they get both in color and in flavor (a dark flavor being more of the stereotypical bitter/burnt flavor).  In other words, dark roast beans are darker in color and flavor than light roast beans. Simple – right? However, there is more to it than that.

Coffee Roaster Beans Fika

How and how long the beans are roasted also affects the way the unique flavor profiles of each bean. To explain this a little bit better and go a little bit deeper, we’re going to talk about toast for a minute. That’s right, toast! If you stick around long enough, you’ll hear me using the toast analogy often when I talk about coffee.

If you go out to a restaurant and order breakfast, your server will likely ask you which kind of toast you would like. Examples include rye, white, whole wheat, sourdough, cinnamon raisin, etc. You’ll take your pick and the server will likely bring you back a piece of golden brown toast of your choice. If you ordered a good rye bread, you’ll taste the earthy sour qualities of the bread as you begin to chew the first few bites. If you ordered a cinnamon raisin bread you’ll likely notice a wave of sweet and salty flavors followed by a sour and slightly bitter flavor. This all holds true only if your bread is toasted golden brown. If your toast was burnt the predominant flavor will be a bitter burnt flavor instead of the unique flavor profiles of each bread.

The same holds true for coffee: the darker the roast, the less likely you’ll be able to notice the unique qualities of the beans and more likely you’ll notice a predominantly bitter taste. However, coffee is unique in that the bitter/burnt taste is desired for many coffee drinkers.


Many people believe that the roast level also impacts the level of caffeine. While there is some truth to the statement, it isn’t completely true. Roasted coffee is made up of about 1% caffeine, 12% water and 87% other compounds. Caffeine is hard to remove from a coffee bean. In fact, it’s really difficult to actually roast the caffeine out of coffee. One thing that does leave the bean easily during the roasting process is the moisture. So, the longer coffee beans are roasted the less moisture they retain. Since dark roast beans are roasted longer than light roast beans, the beans lose more moisture, and therefore mass (weight).

More dark roast than light roast beans are then needed to reach a specific mass/weight. So, if you come to Fika you’ll find that a cup of our dark roast coffee will have more caffeine in it than a cup of our light roast, not because dark roast beans have more caffeine in them but because we have to use more beans to make a cup of coffee (we use a specific weight of beans when we brew a batch of coffee or pull a shot of espresso). In other words, the same amount of caffeine is in a light roast bean as there is in a dark roast bean, but more beans are used to create a cup of coffee (or fill a bag).

If you’re really set on getting an extra hit of caffeine, I recommend drinking more coffee or adding an extra shot or two of espresso to your drink.

Even though roast level isn’t the only thing that should influence peoples coffee buying decisions, we know that it is one of the main reference points that people use. So, we’ve been pretty intentional about putting information about coffee roast levels on the labels of our bags to make the selection process a little bit easier for our customers. You find the roast level distinguished by the color of the diamond shapes in the bottom right corner. If one diamond is black in the coffee is a light roast, if two diamonds are black the coffee is medium roast, and if three diamonds are black it is a dark roast.


Fika Coffee Roast Level


With all of that said, using the roast level and caffeine content as a purchasing guide is a great way to do if from 30,000 feet, but I believe that it will not play well when you are looking at our coffee and it isn't a good idea to make a purchase based solely on roast level.

All people are different with extremely different tastes. So different people can have a different experience with the same cup of coffee. This aspect of the coffee culture is what we really appreciate here at Fika. We often ask ourselves: Is coffee more objective or subjective? Can we unequivocally call out one aspect of coffee as being “good” or “bad” across the board for all people? I might say yes to some aspects, but those aspects are going to be far and few between. The reality is that someone probably not too far away from me likes the same thing I dislike. But, if someone likes something I dislike, they like it. Who am I to tell someone that what they really enjoy about coffee is “bad”?

So how do we suggest you find a coffee that YOU really enjoy? Think about the things you like when you’re drinking coffee.

  • What mouthfeel that you like with coffee?
  • Do you like a lighter body like water or a heavier feel like milk?
  • Do you like a brightness in your coffee (think of that white wine sparkle).
  • Do you like an aftertaste that lingers for a bit or a quick finish to the sip.

The next time you come to the cafe and buy some coffee, try some of these questions out on us. We’ll help your narrow your selection and help you find a coffee that you enjoy most…because at the end of the day, you should be drinking the coffee YOU like, not the coffee we or your neighbor likes. This life is your adventure. Not ours.




Need a little help figuring out which of our current coffee offerings you would like most? Here’s a little guide:

  • Costa Rica, Finca La Fila (NEW!)- The sweetness of this coffee is what stands out. It's sweet like strawberries! There is a medium mouthfeel to this coffee. It is very clean and finishes clean.
  • Organic Dark Roast, Mexico - This one has that big dark taste and is smooth, not bitter, like some really dark roasts.
  • Asprocdegua Coop, GuatemalaI like to say this is a coffee you don't have to think about. This it's a crowd-pleaser with a medium mouthfeel that is sweet like a nice milk chocolate. There is a little bit of brightness in the beginning of the cup but it goes away quickly into a clean finish.
  • North Shore Blend - This coffee has a little bit of everything, the mouthfeel is very textured. In the middle of the cup you get a red winey brightness to it that goes into the finish.
  • Organic Ethiopia, Tega & Tula Farm - This coffee has a light body and a bright sparkly finish with a taste of a cold green grape. The finish lingers for a bit. 

Looking for a place to start? Many people like a nice dark roast, so it makes a great coffee to try when you’re determining which qualities you like and/or dislike about coffee. For the same reason, it also makes a great birthday, holiday or thank you gift.


Older Post Newer Post



    안전 스포츠사이트 추천 on

  • ↖↕㉿‡▷♠▒ 바카라전략슈 바카라사이트 퍼스트카지노 카지노사이트 온라인카지노 비보게이밍 메리트카지노먹튀 카심바슬롯 클락카지노 카지노사이트 홈카지노 탑슬롯먹튀 mongoangulam998 생방송카지노 비바카지노 필리핀카지노 식보게임 메가슬롯 온라인카지노 다이사이게임 포텐슬롯주소 스피드바카라 밀리언클럽카지노 비바카지노쿠폰 바카라사이트추천 맥스카지노주소 온라인바카라 카지노하는곳 바카라이기는방법 우리카지노먹튀 온라인슬롯추천 mongoangulam998 비보게이밍 카지노슬롯사이트 실시간바카라사이트 포텐슬롯 바카라사이트 온라인바카라사이트 슬롯머신777 마카오카지노 카지노사이트 제왕카지노 스피드바카라 밀리언클럽카지노 호게이밍 바카라게임 카지노추천 카지노사이트 카심바주소 카지노쿠폰 FM카지노 해외슬롯사이트 모바일카지노 포텐슬롯 더나인카지노먹튀 카지노게임 메리트카지노 바카라사이트 카지노사이트 온라인바카라 포텐슬롯주소 퍼스트카지노 온라인카지노 007카지노 식보게임 메가슬롯 바카라사이트 온라인바카라게임 온라인카지노 온라인바카라사이트 실시간카지노 메이저카지노 생중계바카라 mongoangulam998 포텐슬롯 강원랜드다이사이 온라인카지노 포텐슬롯사이트 에그벳슬롯 바카라전략 카지노쿠폰 COD카지노 비바카지노쿠폰 블랙잭주소 카지노사이트주소 온라인카지노 바카라이기는방법 슬롯머신추천 온라인바카라 스핀슬롯 Q카지노 카심바슬롯 스핀슬롯 스피드바카라 밀리언클럽카지노 바카라필승전략 세부카지노 카지노사이트 로얄카지노쿠폰 슬롯머신사이트 온라인슬롯사이트 인터넷바카라 슈퍼카지노 메이저바카라 모바일바카라 에그벳슬롯 메이저바카라 카지노사이트 슬롯머신추천 카지노사이트 카심바코리아 맥스카지노쿠폰 밀리언클럽카지노 바카라사이트 mongoangulam998 카지노게임사이트 바카라규칙 바카라사이트 잭파시티먹튀 바카라잘하는법 바카라검증사이트 카지노주소 포텐슬롯 온라인바카라 카지노사이트 블랙잭추천 탑슬롯 SM카지노먹튀 바카라승률 아시아게이밍 온라인바카라 포텐슬롯주소 바카라 바카라사이트 카심바슬롯잭팟 카심바주소 온라인카지노 SM카지노먹튀 우리카지노계열 바카라배팅전략 스피드바카라 밀리언클럽카지노 카심바슬롯 바카라배팅법 바카라배팅법 슬롯머신 더킹카지노먹튀 에볼루션게이밍 게임플레이게이밍 스핀슬롯 바카라사이트주소 바카라사이트 슬롯머신777 카지노하는곳 슬롯나라 맥스카지노쿠폰 카지노사이트 온라인바카라사이트 바카라보는곳 온라인카지노 온라인바카라게임 카지노사이트추천 트리플슬롯 마이크로게이밍 바카라사이트 카지노사이트 슬롯머신777 로터스게이밍 카지노주소 프로카지노 온라인바카라 스피드바카라 밀리언클럽카지노 아바타바카라 슬롯머신777 카지노하는곳 인터넷바카라 스피드바카라 밀리언클럽카지노 mongoangulam998 리조트월드카지노 바카라검증사이트 카심바주소 카심바슬롯 포텐슬롯사이트 오공슬롯먹튀 온라인바카라사이트 카지노사이트주소 포텐슬롯사이트 제왕카지노 ←▒№◎♬♭☞

    스피드바카라 밀리언클럽카지노 on

  • – Amoxil Causes Gallstones Amoxicillin

    ozowudeyi on

  • – Buy Amoxicillin Online Amoxicillin 500mg Dosage

    ajinujepo on

  • I am a big coffee lover so this article was very interesting for me to read. I am waiting for more of such informative posts and thank you for this one. Also, there are some posts on . on

Leave a comment