Shopping Cart
Free shipping on orders $35+

A Look into the Summer at Fika

by Hannah Hoaglund on

It’s peak season here on the North Shore. Lots of people are here, maybe even more than ever. Despite that, this year feels so much different. Instead of being open every day and late into the afternoon, our cafe is closed two days a week and our open sign darkens at noon. After noon the doors are clocked, the espresso maker is cleaned and everything goes quiet, even as life is bustling outside.

Reduced Hours

Why the change? Why aren’t we open as many hours as we have been in the past? Simply because we care deeply about you. Science shows people shouldn’t drink coffee in the afternoon, so we think it’s best to just close our doors earlier than usual. Ok, the science part of that last sentence is not true, or at least the jury is still out.

Roasting and Production for our Coffee

In all reality, we just CAN’T be open past noon right now, purely for logistical reasons. We don’t have enough room for roasting and production. We are roasting about 1000 pounds of coffee a week, and we don’t have the physical space to put all that coffee on shelves after it is roasted. On Tuesdays and Wednesdays, our roasting days, production spreads out past the roasting area in the back of the cafe into the whole space of the cafe. Buckets of roasted coffee, bins of bagged coffee and boxes of coffee that are being prepped to ship spread out over our cafe counters, onto the tables and anywhere we can find a flat surface. Even if we weren’t short staffed those days, which we are, we would still need to be closed on Tuesdays and Wednesdays since our work demands the entire space we lease.

Limited Staffing

On the remaining days of the week, when we have to close our doors at noon, we do so because we are very short staffed. It’s a problem many of us are seeing on a national level, but in exaggerated numbers here on the North Shore. Here at Fika we have four awesome employees (including the roasting production team and cafe baristas) this summer versus seven from last summer. There are rumors that businesses that operated with 45 staff members in previous years are operating with 5-10 this year.

Quality Over Quantity

Because of this issue, we’ve decided to limit our open hours at the cafe from 7am to 12pm (instead of 7am to 5pm) with the goal of creating a quality experience for the customers that visit over having more customers flow through our doors. We want to keep our staff healthy and ready to serve our guests, instead of having them, and myself, completely burnt out.

The Pain I Feel

Honestly, it pains me not to have our cafe doors open each day and to have to close earlier than normal on the days we are open. I see everyone coming up to the door in hopes to grab their favorite drink, only to be disappointed when they realize the door is locked and the lights are off.  If anybody knows, I can easily put myself on the other side. I know what it’s like to walk up to the door in search of the familiarity, comfort and excitement that can be found in a cup of coffee . If I was up on the North Shore for a couple of days I would want nothing more than a nice cup of coffee to start my day and likely another one before I headed off on an afternoon adventure.

Life in the Lutsen, MN Cafe

For the cafe, it has just been crazy, busy, good. Our cafe sales are up 34% from last year (and this summer we're not serving food like we were last). We are seeing numbers by noon in July that we would see in 2020 or 2019 at 5pm in the afternoon. So we assume that people have gotten word that we are closing at noon and are being intentional about getting to the cafe before then. But, as with so many business stats, numbers and influence, there are so many layers to people's behaviors and decisions, so we’re only guessing.

As we stand back and observe all of these changes and analyze where our business has been, where it is now and where we want it to be, I have had a couple of thoughts that continue to stand out.

Roaster First, Coffee Shop/Cafe Second

One thought is I want Fika Coffee to be a roaster with a cafe attached, not a cafe with a roaster attached. Want to take Fika back closer to its roots when it was a roaster in the woods, with a goal of getting high-quality coffee down the shore primarily through our wholesale channels and heavily supplemented by online sales. Over the past year, I’m sensing we have started to prioritize our cafe services over our wholesale and online offerings. 

More Nuanced Than Not

I’m not a hundred percent sure how things evolved or how to shift things, but I do know it’s more nuanced than not. Making the change will require more thought, planning and intentional direction to keep Fika Coffee a roaster first, cafe second.

Unhealthy Mindsets Around North Shore Living

There has been this way of living and doing business along the North Shore - the thought of “make hay while the sun shines”- that I believe can be very unhealthy. For us here, the sun is shining during the summer months when tourist travel to the area is high. During these months, we work hard and long, especially as business owners. It’s so easy to believe that we have to make a year’s worth of income in the short four or so months of summer. From the start that was never Fika’s intention. Our intention was always to create/produce/craft/manufacture a quality product and then ship it down the shore, to create a community that has a piece of its heart in the North Shore, but stretches far beyond the Arrowhead of Minnesota.


Older Post Newer Post

Related Posts

New Guatemalan Coffee and a Birthday Treat
New Guatemalan Coffee and a Birthday Treat
It's Josh's birthday! We have few surprises in store, including a new coffee that you won't want to miss from Guatemala.
Read More
It's my birthday!
It's my birthday!
This Friday, December 10th in what turns out to be a divine coincidence between my birthday and Fika’s love for Guatemal
Read More

1106 comments


  • I Have At Last Located A Trustworthy Cyber Expert Who Deals With Lost Bitcoin Troubles contact Lost Recovery Masters

    I wanted to take a moment to express my utmost gratitude for the incredible service LOST RECOVERY MASTERS provided in helping me recover my lost cryptocurrency. When I first found myself in this unfortunate situation, I was feeling helpless and unsure of what to do. That’s when my friend recommended Lost Recovery Masters to me, and I couldn’t be more thankful for their suggestion. From the moment I reached out to Lost Recovery Masters, their team displayed professionalism, expertise, and genuine dedication to helping me. They patiently walked me through the entire recovery process, ensuring that I understood each step along the way. Their knowledge and guidance gave me the confidence that my lost cryptocurrency could be retrieved. I was truly amazed by the level of skill and precision Lost Recovery Masters exhibited throughout the process. Thank you once again for your exceptional service.
    Website: https://lostrecoverymasters.com/
    Whatsapp: +44(7537)-(105921)
    Email (Support@lostrecoverymasters.com)

    Leon Hader on

  • https://sites.google.com/view/movers-riyadh/
    https://sites.google.com/view/movers-riyadh/movers-mecca
    https://sites.google.com/view/movers-riyadh/home
    https://sites.google.com/view/movers-riyadh/movers-jedaah-elhamdniah
    https://sites.google.com/view/movers-riyadh/movers-yanbu
    https://sites.google.com/view/movers-riyadh/movers-najran
    https://sites.google.com/view/movers-riyadh/movers-Jizan
    https://sites.google.com/view/movers-riyadh/jazan
    https://sites.google.com/view/movers-riyadh/taif
    https://sites.google.com/view/movers-riyadh/moversjeddah
    https://sites.google.com/view/movers-riyadh/movers-abha
    https://sites.google.com/view/movers-riyadh/movers-elahsa
    https://sites.google.com/view/movers-riyadh/movers-elkhobar
    https://sites.google.com/view/movers-riyadh/movers-elkharj
    https://sites.google.com/view/movers-riyadh/movers-elmadina-elmnowara
    https://sites.google.com/view/movers-riyadh/movers-eljubail
    https://sites.google.com/view/movers-riyadh/movers-elqassim
    https://sites.google.com/view/movers-riyadh/movers-hafrelbatin
    https://sites.google.com/view/movers-riyadh/movers-elbaha
    https://sites.google.com/view/movers-riyadh/movers-jeddah
    https://sites.google.com/view/movers-riyadh/movers-dammam
    https://sites.google.com/view/movers-riyadh/movers-taif
    https://sites.google.com/view/movers-riyadh/movers-burydah
    https://sites.google.com/view/movers-riyadh/movers-tabuk
    https://sites.google.com/view/movers-riyadh/movers-hail
    https://sites.google.com/view/movers-riyadh/movers-khamis-mushait
    https://sites.google.com/view/movers-riyadh/movers-rabigh
    https://sites.google.com/view/movers-riyadh/madina
    https://sites.google.com/view/movers-riyadh/mecca
    https://sites.google.com/view/movers-riyadh/dammam
    https://sites.google.com/view/movers-riyadh/jeddah
    https://sites.google.com/view/movers-riyadh/ahsa
    https://sites.google.com/view/movers-riyadh/cleaning-mecca

    شركة نقل عفش بالطائف on

  • http://fullservicelavoro.com/ شركة ريلاكس لنقل العفش والاثاث
    http://fullservicelavoro.com/2019/01/07/transfer-movers-taif-furniture/ شركة نقل عفش بالطائف
    http://fullservicelavoro.com/2019/01/08/transfer-movers-riyadh-furniture/ شركة نقل عفش بالرياض
    http://fullservicelavoro.com/2019/01/08/transfer-movers-jeddah-furniture/ شركة نقل عفش بجدة
    http://fullservicelavoro.com/2019/01/01/transfer-and-movers-furniture-mecca/ شركة نقل عفش بمكة
    http://fullservicelavoro.com/2019/01/07/transfer-movers-madina-furniture/ شركة نقل عفش بالمدينة المنورة
    http://fullservicelavoro.com/2019/01/07/transfer-movers-khamis-mushait-furniture/ شركة نقل عفش بخميس مشيط
    http://fullservicelavoro.com/2019/01/09/transfer-movers-abha-furniture/ شركة نقل اثاث بابها
    http://fullservicelavoro.com/2019/01/07/transfer-movers-najran-furniture/ شركة نقل عفش بنجران
    http://fullservicelavoro.com/2019/01/16/transfer-movers-hail-furniture/ ِشركة نقل عفش بحائل
    http://fullservicelavoro.com/2019/01/16/transfer-movers-qassim-furniture/ شركة نقل عفش بالقصيم
    http://fullservicelavoro.com/2019/02/02/transfer-movers-furniture-in-bahaa/ شركة نقل عفش بالباحة
    http://fullservicelavoro.com/2019/01/13/transfer-movers-yanbu-furniture/ شركة نقل عفش بينبع
    http://fullservicelavoro.com/2019/01/18/%d8%af%d9%8a%d9%86%d8%a7-%d9%86%d9%82%d9%84-%d8%b9%d9%81%d8%b4-%d8%a8%d8%a7%d8%a8%d9%87%d8%a7/ دينا نقل عفش بابها
    http://fullservicelavoro.com/2019/01/13/%D9%86%D9%82%D9%84-%D8%A7%D9%84%D8%A7%D8%AB%D8%A7%D8%AB-%D8%A8%D8%A7%D9%84%D9%85%D8%AF%D9%8A%D9%86%D8%A9-%D8%A7%D9%84%D9%85%D9%86%D9%88%D8%B1%D8%A9-%D8%A7%D9%87%D9%85-%D8%B4%D8%B1%D9%83%D8%A7%D8%AA/ نقل الاثاث بالمدينة المنورة
    http://fullservicelavoro.com/2019/01/12/%D8%A7%D8%B1%D8%AE%D8%B5-%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D9%85%D9%83%D8%A9/ ارخص شركة نقل عفش بمكة
    http://fullservicelavoro.com/2019/01/07/transfer-movers-elkharj-furniture/ شركة نقل عفش بالخرج
    http://fullservicelavoro.com/2019/01/07/transfer-movers-baqaa-furniture/ شركة نقل عفش بالبقعاء
    http://fullservicelavoro.com/2019/02/05/transfer-furniture-in-jazan/ شركة نقل عفش بجازان

    شركة ريلاكس لنقل العفش والاثاث on

  • شركة كيان لنقل العفش بالرياض والمدينة المنورة وجدة ومكة والطائف والدمام تقديم لكم دليل كامل لشركات نقل العفش بالمملكة العربية السعودية
    https://mycanadafitness.com/ شركة كيان لنقل العفش
    https://mycanadafitness.com/forum.html منتدي نقل العفش
    https://mycanadafitness.com/movingfurnitureriyadh.html شركة نقل اثاث بالرياض
    https://mycanadafitness.com/movingfurniturejaddah.html شركة نقل اثاث بجدة
    https://mycanadafitness.com/movingfurnituremecca.html شركة نقل اثاث بمكة
    https://mycanadafitness.com/movingfurnituretaif.html شركة نقل اثاث بالطائف
    https://mycanadafitness.com/movingfurnituremadina.html شركة نقل اثاث بالمدينة المنورة
    https://mycanadafitness.com/movingfurnituredammam.html شركة نقل اثاث بالدمام
    https://mycanadafitness.com/movingfurniturekhobar.html شركة نقل اثاث بالخبر
    https://mycanadafitness.com/movingfurnituredhahran.html شركة نقل اثاث بالظهران
    https://mycanadafitness.com/movingfurniturejubail.html شركة نقل اثاث بالجبيل
    https://mycanadafitness.com/movingfurnitureqatif.html شركة نقل اثاث بالقطيف
    https://mycanadafitness.com/movingfurnitureahsa.html شركة نقل اثاث بالاحساء
    https://mycanadafitness.com/movingfurniturekharj.html شركة نقل اثاث بالخرج
    https://mycanadafitness.com/movingfurniturekhamismushit.html شركة نقل اثاث بخميس مشيط
    https://mycanadafitness.com/movingfurnitureabha.html شركة نقل اثاث بابها
    https://mycanadafitness.com/movingfurniturenajran.html شركة نقل اثاث بنجران
    https://mycanadafitness.com/movingfurniturejazan.html شركة نقل اثاث بجازان
    https://mycanadafitness.com/movingfurnitureasir.html شركة نقل اثاث بعسير
    https://mycanadafitness.com/movingfurniturehail.html شركة نقل اثاث بحائل
    https://mycanadafitness.com/movingfurnitureqassim.html شركة نقل عفش بالقصيم
    https://mycanadafitness.com/movingfurnitureyanbu.html شركة نقل اثاث بينبع
    https://mycanadafitness.com/movingfurnitureburaidah.html شركة نقل عفش ببريدة
    https://mycanadafitness.com/movingfurniturehafralbatin.html شركة نقل عفش بحفر الباطن
    https://mycanadafitness.com/movingfurniturerabigh.html شركة نقل عفش برابغ
    https://mycanadafitness.com/movingfurnituretabuk.html شركة نقل عفش بتبوك
    https://mycanadafitness.com/movingfurnitureasfan.html شركة نقل عفش بعسفان
    https://mycanadafitness.com/movingfurnituresharora.html شركة نقل عفش بشرورة
    https://mycanadafitness.com/companis-moving-riyadh.html شركات نقل العفش بالرياض
    https://mycanadafitness.com/cars-moving-riyadh.html سيارات نقل العفش بالرياض
    https://mycanadafitness.com/company-number-moving-riyadh.html ارقام شركات نقل العفش بالرياض
    https://mycanadafitness.com/company-moving-jeddah.html شركات نقل العفش بجدة
    https://mycanadafitness.com/price-moving-jeddah.html اسعار نقل العفش بجدة
    https://mycanadafitness.com/company-moving-mecca.html شركات نقل العفش بمكة

    شركة كيان لنقل العفش بالرياض والمدينة المنورة on

  • http://www.domyate.com/2019/08/27/transfer-furniture-north-riyadh/ نقل عفش شمال الرياض
    http://www.domyate.com/2019/09/05/movers-company-khamis-mushait/ شركات نقل عفش بخميس مشيط
    http://www.domyate.com/2019/09/05/10-company-transfer-furniture-khamis-mushait/ شركة نقل العفش بخميس مشيط
    http://www.domyate.com/2019/09/05/all-transfer-furniture-khamis-mushait/ شركات نقل اثاث بخميس مشيط
    http://www.domyate.com/2019/09/05/best-company-transfer-furniture-khamis-mushit/ افضل شركات نقل اثاث بخميس مشيط
    http://www.domyate.com/2019/09/05/company-transfer-furniture-khamis-mushit/ شركات نقل اثاث بخميس مشيط
    http://www.domyate.com/category/%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%AC%D8%AF%D8%A9/ نقل عفش جدة
    http://www.domyate.com/2019/09/25/movers-furniture-from-jeddah-to-jordan/ نقل عفش من جدة الي الاردن
    http://www.domyate.com/2019/10/03/price-cleaning-tanks-in-jeddah/ اسعار شركات تنظيف خزانات بجدة
    http://www.domyate.com/2019/09/25/movers-furniture-from-jeddah-to-egypt/ نقل عفش من جدة الي مصر
    http://www.domyate.com/2019/09/24/movers-furniture-from-jeddah-to-lebanon/ نقل عفش من جدة الي لبنان
    http://www.domyate.com/2019/09/22/%d8%a3%d9%86%d8%ac%d8%ad-%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d9%86%d9%82%d9%84-%d8%a7%d8%ab%d8%a7%d8%ab-%d8%a8%d8%ac%d8%af%d8%a9/ شركات نقل اثاث بجدة
    http://www.domyate.com/2019/09/22/best-company-movers-jeddah/ افضل شركات نقل اثاث جدة
    http://www.domyate.com/2019/09/22/company-transfer-furniture-yanbu/ شركات نقل العفش بينبع
    http://www.domyate.com/2019/09/21/taif-transfer-furniture-company/ شركة نقل عفش في الطائف
    http://www.domyate.com/2019/09/21/%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d9%86%d9%82%d9%84-%d8%a7%d9%84%d8%b9%d9%81%d8%b4/ شركات نقل العفش
    http://www.domyate.com/2019/09/21/%d8%b7%d8%b1%d9%82-%d9%86%d9%82%d9%84-%d8%a7%d9%84%d8%b9%d9%81%d8%b4/ طرق نقل العفش
    http://www.domyate.com/2019/09/20/%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%86%d9%82%d9%84-%d8%a7%d9%84%d8%b9%d9%81%d8%b4-%d9%88%d8%a7%d9%84%d8%a7%d8%ab%d8%a7%d8%ab/ خطوات نقل العفش والاثاث
    http://www.domyate.com/2019/09/20/best-10-company-transfer-furniture/ افضل 10 شركات نقل عفش
    http://www.domyate.com/2019/09/20/%d9%83%d9%8a%d9%81-%d9%8a%d8%aa%d9%85-%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7%d8%b1-%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d9%86%d9%82%d9%84-%d8%a7%d9%84%d8%b9%d9%81%d8%b4-%d9%88%d8%a7%d9%84%d8%a7%d8%ab%d8%a7%d8%ab/ اختيار شركات نقل العفش والاثاث
    http://www.domyate.com/2019/09/20/cleaning-company-house-taif/ شركة تنظيف منازل بالطائف
    http://www.domyate.com/2019/09/20/company-cleaning-home-in-taif/ شركة تنظيف شقق بالطائف
    http://www.domyate.com/2019/09/20/taif-cleaning-company-villas/ شركة تنظيف فلل بالطائف
    http://www.domyate.com/ شركة نقل عفش
    http://www.domyate.com/2017/09/21/%D9%86%D9%82%D9%84-%D8%A7%D9%84%D8%B9%D9%81%D8%B4-%D9%88%D8%A7%D9%84%D8%AA%D8%AE%D8%B2%D9%8A%D9%86/ نقل العفش والتخزين
    http://www.domyate.com/2016/07/02/transfer-furniture-dammam شركة نقل عفش بالدمام
    http://www.domyate.com/2015/11/12/%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D8%A7%D9%84%D9%85%D8%AF%D9%8A%D9%86%D8%A9-%D8%A7%D9%84%D9%85%D9%86%D9%88%D8%B1%D8%A9/ شركة نقل عفش بالمدينة المنورة
    http://www.domyate.com/2016/06/05/transfer-furniture-jeddah/ شركة نقل عفش بجدة
    http://www.domyate.com/2017/08/10/movers-company-mecca-naql/ شركات نقل العفش بمكة
    http://www.domyate.com/2016/06/05/transfer-furniture-mecca/ شركة نقل عفش بمكة
    http://www.domyate.com/2016/06/05/transfer-furniture-taif/ شركة نقل عفش بالطائف
    http://www.domyate.com/2016/06/05/transfer-furniture-riyadh/ شركة نقل عفش بالرياض
    http://www.domyate.com/2016/06/05/transfer-furniture-yanbu/ شركة نقل عفش بينبع
    http://www.domyate.com/category/%D8%AE%D8%AF%D9%85%D8%A7%D8%AA-%D9%86%D9%82%D9%84-%D8%A7%D9%84%D8%B9%D9%81%D8%B4-%D9%88%D8%A7%D9%84%D8%AA%D8%AE%D8%B2%D9%8A%D9%86/ نقل العفش والتخزين
    http://www.domyate.com/2015/08/30/furniture-transport-company-in-almadinah/ شركة نقل عفش بالمدينة المنورة
    http://www.domyate.com/2016/06/05/transfer-furniture-medina-almonawara/ شركة نقل عفش بالمدينة المنورة
    http://www.domyate.com/2018/10/13/%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%AC%D8%AF%D8%A9-%D8%B4%D8%B1%D9%83%D8%A7%D8%AA-%D9%86%D9%82%D9%84-%D9%85%D9%85%D9%8A%D8%B2%D8%A9/ نقل عفش بجدة
    http://www.domyate.com/2016/07/22/%d8%a7%d8%b1%d8%ae%d8%b5-%d8%b4%d8%b1%d9%83%d8%a9-%d9%86%d9%82%d9%84-%d8%b9%d9%81%d8%b4-%d8%a8%d8%a7%d9%84%d9%85%d8%af%d9%8a%d9%86%d8%a9-%d8%a7%d9%84%d9%85%d9%86%d9%88%d8%b1%d8%a9/ ارخص شركة نقل عفش بالمدينة المنورة
    http://www.domyate.com/2016/07/25/%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D8%A7%D9%84%D9%82%D8%B5%D9%8A%D9%85/ شركة نقل عفش بالقصيم
    http://www.domyate.com/2016/07/25/%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D8%AE%D9%85%D9%8A%D8%B3-%D9%85%D8%B4%D9%8A%D8%B7/ شركة نقل عفش بخميس مشيط
    http://www.domyate.com/2016/07/25/%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D8%A7%D8%A8%D9%87%D8%A7/ شركة نقل عفش بابها
    http://www.domyate.com/2016/07/23/%D8%B4%D8%B1%D9%83%D8%A9-%D9%86%D9%82%D9%84-%D8%B9%D9%81%D8%B4-%D8%A8%D8%AA%D8%A8%D9%88%D9%83/ شركة نقل عفش بتبوك

    شركة نقل عفش بمكة on


Leave a comment

Please note, comments must be approved before they are published